designer, artist, educator and curator passionate about food, lover of ephemeral objects, gradients and anything deemed as kitsch. Juan Carlos was born and raised in the smallest town of Puerto Rico.
#myculturalname aims at criticizing social labeling by creating satire around cultural naming practices. Based on the concept of a portmanteau, a word or morpheme whose form and meaning are derived from a blending of two or more distinct forms, #myculturalname configures an unique individual’s cultural identity label through the use of logarithms. By receiving data given by the user, it combines morphemes in order to create a new name or label.
Project designed during my MFA at Pratt Institute.