Installation:
#myculturalname
#myculturalname aims at criticizing social labeling by creating satire around cultural naming practices. Based on the concept of a portmanteau, a word or morpheme whose form and meaning are derived from a blending of two or more distinct forms, #myculturalname configures an unique individual’s cultural identity label through the use of logarithms. By receiving data given by the user, it combines morphemes in order to create a new name or label. Project designed during my MFA at Pratt Institute.
Art Direction, Graphic Design, Interaction Design